Goldie Blox

Have you guys heard of Goldie Blox? I am infatuated with this toy company. With a slogan of “more than a princess,” Goldie Blox aims to create toys to help little girls learn basic engineering concepts. Here’s a little section from their About section on their website:

In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8.  Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

As a mother of a young daughter, I am all about some disrupting the pink aisle with better toys for learning. So if you have any young ladies you still have some shopping to do for, please consider this innovative company. http://www.youtube.com/watch?v=IIGyVa5Xftw

p.s. I’m not paid to say any of this, promise.

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